Isabella's Corner

Skype recently partnered with Facebook allowing the Facebook news feed to be visible in Skype, and Skype capabilities will become available on Facebook. (view the story here) Facebook has already become one of the top social media marketing mediums for companies looking to engage with their target audience. Could it be that with Skype capabilities available on Facebook, companies will flock at an increased rate because they  can now engage with their consumers over an online phone? or maybe through a video chat? Personally I believe the customer service and…read more

Gap recently launched a new logo to replace their traditional, well recognized logo. Now the only thing that comes to mind is why? When I think of Gap their traditional logo pops to mind along with their blue and white store layout. In addition, the logo, to me at least, symbolized both the simplicity but still class of their product lines.The new logo, pictured to the right, no offense, looks like a cheap logo created in a computer program such as powerpoint. If I were to walk through a mall…read more

In a world where everyone is looking to social media for the answer to their marketing dilemma’s I feel that society has forgotten the power of a simple image. Just one glance at an image can provide the viewer with a powerful, lasting message. For example, the anti-smoking campaign is done most effectively through a photo.A viewer would tune out or simply change the channel when approached with such an image and i do not believe that an anti smoking twitter post would have the same effect as the image pictured to the right. So sure you…read more

When I think of marketing, I think of advertising, and when I think of advertising the hit t.v show Mad Men comes to mind. This is officially the start of the marketing segment of my blog, and to welcome all new readers I will begin by being honest . I plan to enter the accounting option, not the marketing option, however I love the advertising world, and that is why I love the show Mad Men. I find the process of developing an ad that is both eye catching and…read more

I am so sorry! Really, I am! I knew that my CO2 consumption level would be higher than the average consumption level for my comm 101 course, however, I really did not think it would be this bad. So where did this insanely high consumption level come from? Well first off, I fly a lot. Just this year I will have 4 round trips to Europe, multiple flights to and from the states, and a round trip down-under. Is there anyway around it? I hate to say no…well that is…read more

Volvo is taking a step in the right direction by not only focusing on how their cars will leave a smaller carbon footprint, but more importanly Volvo has decided to focus on how they will reduce each of their employee’s carbon footprints. I believe that the use of MIS technology to minimize air travel and then marketing it to the public as your contribution to a greener planet is a fantastic idea, and a great separating point within the automobile industry. This marketing campaign is particularly interesting to me because…read more

In a recent Globe and Mail report, it was revealed that West Jet has a plan to move away from their business model in hopes of competing with Air Canada on a North America wide spectrum became magnified by the hiring of a new CEO Gregg Saretsky. The plans to expand the airlines service opens the airline to more risk of delayed flights, and increasing costs. For this reason I wonder; will West Jet’s marketing team be able to sell the consumer on the expanded service without changing the well…read more

– Globe and Mail – Saturday February 13 – With the goal to have each of their products, both from store shelves and their catalogue, in stock and ready to ship at all times Sears has looked towards an online store. That being said, for such a large variety of stock this is both complex and costly to implement. So are the benefits that Sears will see worthwhile? It has become a recent trend to make your product line accessible online. Having an online store as your primary focus allows…read more

In this past weekends report the Globe and Mail is reporting that Air Canada has filed a lawsuit claiming that Porter Airlines as an unfair competitive advantage at the Island Airport because Porter currently holds all of the departure and arrival slots. Air Canada has lost a fair number of their business clientele to Porter simply because it is more convenient to fly out from the Island airport rather than from Toronto Pearson airport. However, I feel as though Air Canada doesn’t really have a case against porter because: 1….read more

The Globe and Mail reports that along with a further Toyota recall, Honda has now recalled many of their popular models, such as the Honda Fit, due to faulty airbags. The first thought that comes to mind is that the auto makers who were once viewed as producing technically un-flawed vehicles have been brought back down to the same level as Ford, GM, and VW vehicles. The second thought that comes to mind is that Honda really could not have picked a better moment to make their latest recall public….read more