It is becoming more important for entrepreneurs and the whole of society to achieve a balance between economic profit and environmental safety. However, I believe that Enbridge fails to achieve this balance in their proposed pipeline project. It is contradictory for Enbridge to claim itself as a socially responsible company while seeking profits without sincerely taking environment safety into consideration.

Wrong Route

Enbridge uses all kinds of strategy to persuade B.C. residents that their route would not harm our environment. It sounds not convincing to me. Enbridge is trying to place oil supertankers on the same difficult channel where the ferry the Queen of the North sank in 2006. Kitimat, B.C. is located close to the beautiful and precious Great Bear rainforest that is one of the largest intact temperate rainforests left in the world.

Enbridge’s Spill History

It is impossible to guarantee that an oil spill would not happen. Enbridge has experienced 31 significant oil leaks from its pipelines since 2002. Also, 6 of the 10 largest spills by volume all come from Enbridge pipelines. The largest spill is Kalamazoo River oil leak in 2010. Around 20,000 barrels of oil, 3.2 million liters, spilled from a rupture in a stretch of Michigan pipe and about 8,000 barrels leaked into the Kalamazoo River. This oil spill is still not fully cleaned up by now.

It is unethical and too risky for B.C. government to hand over our precious north coast to a company with full of oil leak history.

No matter how hard Enbridge tries to market itself as an ethical firm, the first thing is to rebuild its reputation on pipeline safety.

Source: http://business.financialpost.com/2013/02/15/enbridge-profit-falls-plans-to-convert-gas-pipeline-to-ease-crude-glut/?__lsa=f90d-a4ba

I found what Melissa mentioned in her blog worth thinking. Just as what we learned in class, we are influenced largely by social medias. Fashion industry has been providing us important reference. We, normal people, tend to rely on their professional opinions. It seems like sometimes some people do not really have their own judgement about beauty. Because of those trend, people start adjusting their personal lives to fit into social trends.

Source: https://blogs.ubc.ca/melsslui/2013/01/20/for-all-shapes-and-sizes-of-women/

Do those advertisements on the media really healthy or good for us? Is what they say really true or realizable? People can easily lose control of themselves when people around them were doing something together. There is a large chance we will join the group and become one of them. Here comes a big problem. If what the media advertises is not healthy, those advertisements can put a large number of people in danger.

Nianlong also mentioned the same issue. Once I went on diet just because my friends were all trying to lose weight by using one type of medicine. It claims that there is no side effect but found out it is after we used it. I found those advertisements are irresponsible to their customers and involve lawful issues. The government must have stricter policies in order to control those harmful advertisements.

Source: https://blogs.ubc.ca/nianlonglin/2013/01/20/marketing-ethics-issues-hcg-diet/

Botox, medically known as Botulinum Toxin Type A, is one of the most popular anti-aging cosmetic treatments in the world. For years, Botox treatment is advertised as an anti-wrinkle treatment designed to give a more youthful look in just 10 minutes with no serious side effects. However, researchers have discovered that the Botox treatment could cause harmful side effects.

Experts are already aware of the potentially harmful side effects of Botox such as facial sagging and muscle weakness. But there are still more to be discorvered. As Sophie reported, in 2010 scientists gave another warning on Botox treatment. It states that Botox jabs may cause muscles to waste away into fat- even areas of the body which have not been injected.

Although harmful side effects of Botox are proved, a large number of cosmetic surgeries clinics continue marketing Botox as a treatment with no serious side effects. Vancouver laser & skin care center inc. still claim on its website “BOTOX® has been used safely by millions for over 21 years. There is no permanent side effect known with BOTOX® therapy for facial wrinkles. Since the treatment only relaxes the muscle beneath the line at the injection site, it has no effect on other elements of facial expression.”

The misleading advertisement of Botox treatment could cause unimaginable harms to those people without fully knowledge of the side effects. Especially in Asia, one can get Botox treatment in normal beauty bars where there are no professional doctors. It is necessary to think about ethical issues in those advertisements.

Source Link: http://www.dailymail.co.uk/health/article-1335489/Botox-causes-muscles-waste-away-parts-body-untouched-injections.html

http://www.vancouverlaser.com/procedures-treatments/botox-injections/