Monthly Archives: September 2012

International Franchise Corporation, the company behind the well-known Canadian frozen yogurt brand Yogen Fruz, has started a new brand, Yogurty’s Froyo. Why has the company’s marketing team decide to come up with an entirely new brand name when Yogen Fruz … Continue reading →

Why are people willing to pay an annual $55 fee to become a member just to shop at Costco? The exclusive membership card, a sustainable point of difference for the company, offers deals and coupons for regular members and a … Continue reading →

Primark, a huge fashion store in the UK, fired three of its clothing suppliers after finding out they were involved in the exploitation of children in their factories. BBC’s article, “Primark fires child worker firms,” uncovered Primark was unknowingly receiving … Continue reading →