Author Archives: joannahuang

Recently, Alexander Goston posted on his blog, “ ‘Go Green’ for the Environment…and Their Pockets,” providing great insight on the issue of businesses reinforcing environmental policies to be more environmentally friendly. Steps and actions taken to better protect the environment … Continue reading →

After reading Jouvan Houang’s blog post on the article, “With a healthy dose of humour, Zellers says goodbye,” it is very clear that more and more companies are now taking advantage of social media as a marketing strategy to attract … Continue reading →

Groupon, the online site that offers great deals on a variety of goods and services, is struggling to stay afloat. For many people, the daily deals offered to consumers and merchants are no longer as appealing as they used to … Continue reading →

There is no doubt technological advancements are occurring faster than ever. According to the article “Well on our way to merging with machines,” Israel is one of the key places developing these technologies. Various multinational companies – Intel, Microsoft, Google, IBM, … Continue reading →

 This past Thursday, 20,000 students gathered at Rogers Arena for one of the year’s most anticipated events: We Day 2012. It all began with Marc and Craig Kielburger, co-founders of Free the Children (FTC), “a holistic, high-impact charity and an … Continue reading →

Dollar stores have been in the market for quite a few years now, but it is not until recently that they have become a real threat to retailers. According to CIBC World Markets, Dollar store annual sales are rising by … Continue reading →

“Real Friends. Real gifts,” is the new tagline Facebook is using to promote a new service that allows users to send tangible goods to their friends. The launching of this gift service marks Facebook’s “first official foray into dealing in … Continue reading →

International Franchise Corporation, the company behind the well-known Canadian frozen yogurt brand Yogen Fruz, has started a new brand, Yogurty’s Froyo. Why has the company’s marketing team decide to come up with an entirely new brand name when Yogen Fruz … Continue reading →

Why are people willing to pay an annual $55 fee to become a member just to shop at Costco? The exclusive membership card, a sustainable point of difference for the company, offers deals and coupons for regular members and a … Continue reading →

Primark, a huge fashion store in the UK, fired three of its clothing suppliers after finding out they were involved in the exploitation of children in their factories. BBC’s article, “Primark fires child worker firms,” uncovered Primark was unknowingly receiving … Continue reading →