After reading Jouvan Houang’s blog post on the article, “With a healthy dose of humour, Zellers says goodbye,” it is very clear that more and more companies are now taking advantage of social media as a marketing strategy to attract consumers. For Zellers, since joining Facebook thirteen months ago, their number of fans have grown to 137,052 and approximately 750,000 views on online campaign videos. I agree with Jouvan in that due to the fact advertisement costs can be quite high, Zellers made the correct choice to move away from traditional ways of marketing to advertising using social media. When maximizing revenue by increasing sales is difficult, all Zellers can do is try to minimize advertising costs while still attracting consumers, which is most easily achieved through social media sites. This also relates to the article, “ The New Science of Computational Advertising.” Undoubtedly, internet advertisements are becoming increasingly influential. As predicted in the article, once fully developed, online space advertising will be a very profitable market in the near future.