After reading Joanna’s blog post: Gradually Goodbye to DVD’s, I agree that the DVD sales are plummeting and consumers are slowly straying away from purchasing discs. But the decision of Warner Bros’ and Sony implementing the new creation: the “digital locker” service to replace DVDs and to compete with the low priced Netflix is not entirely a winning idea.
It is evident that there will be huge rivalry between the “digital locker” products and renting a movie. One which will be extremely cheap-renting, and one which is long lasting-digital locker. But have they considered the purpose of DVD? People now days can just download high quality movies straight off the internet without paying a single penny. Although pirating is “illegal”; However, it is not enforced at all. In my perspective, DVDs are bought for collection and for reminisce. If people can just get movies for free, why would people buy the “digital locker”? Therefore, I think that the “digital locker” should not replace DVDs, it will sacrifice the purpose of DVD for nothing.
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http://www.theglobeandmail.com/news/technology/tech-news/as-dvd-sales-die-hollywood-puts-its-faith-in-the-cloud/article2196633/