Have you ever been forced to look at pop-ups while you were in the middle of browsing through something important? Or searching on google only to find that the top relevant results were sponsored by random companies that only provide useless information?
Although the internet is probably approached by numerous consumers on a daily basis, is it actually effective marketing for firms to be advertising online? Honestly, if consumers wanted to find information on products they wanted to buy, would they really want to find it through pop-up ads, banners or sponsored results, i think not. The problem with these online forms of advertising is that not only are annoying to see, as they are usually come at the wrong place at the wrong time, they are also not trustworthy as most consumers know that companies have probably paid a lot for their ads. If consumers want to find information, they would probably find it on professional or community review sites that actually compare products with each other and not ads that spam your screen with rainbow colored pictures.
Another fact that online advertisers must consider is if consumers want advertising while they are surfing in the first place. Have you noticed that usually ads that can be skipped or closed immediately are almost ignored and online sources that provide free video content have forced their commercials on their viewers before they can browse the video? Yes, they all know that consumers hate ads online. So I sometimes wonder, instead of spending all that money on something that is only used to annoy online consumers, why not spend it somewhere useful, maybe the company will actually get something out of it.
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