Author Archives: joshuawu

As we can all see, many firms have marketing strategies designated just for women, isolating out around half the population, yet their company can be successful and very profitable. Why is this the case? Although we might know that women … Continue reading →

As we all know, consumer interaction is very important when consumers choose what product they wish to purchase. One after another, firms have been coming up with various ways in order to enhance consumer interaction with their product to increase … Continue reading →

As we all know, there has always been a huge following of apple devices in China like the iphone and ipad. With the current introduction of the ipad 2, the 16GB version can be resold in china for around 6000 … Continue reading →

Another blog that I have recently found interesting was from Yani Zhang’s blog [https://blogs.ubc.ca/yanizhang/]. It was about how creative ideas, like putting a keyboard on the stairs would lead to the increased interest of the people going up and down … Continue reading →

Recently, i came across an interesting pot made by Vivian Leung [https://blogs.ubc.ca/vivianwl/] that talked about relating to the consumer’s psychological factors to influence their behaviors. In it she also added an example of how McDonalds introduced its buttermilk biscuit by … Continue reading →

Here’s a funny comic strip that i have recently seen posted by my MIS professor: 4779492703301 In my opinion, what the comic strip demonstrated was the failure of communications between the different channels of production and how products are advertised … Continue reading →

Ever since the start of this year, whenever you ask someone for a marketing idea, one of the most common answers would be to put it online as a smart phone app. Although i admit, smart phone apps are very … Continue reading →

While many of us think that the most popular restaurants and stores are the ones that sell the best product, in my opinion, the key of maintaining loyal customers and attracting new consumers is customer service. The fact is, most … Continue reading →

Ever Since I ever started using my first computer, i have always been very fond of using windows, not only because windows is a lot more user friendly for gamers like myself, but i actually find that before coming to … Continue reading →

Have you ever been forced to look at pop-ups while you were in the middle of browsing through something important? Or searching on google only to find that the top relevant results were sponsored by random companies that only provide … Continue reading →