Ever since the start of this year, whenever you ask someone for a marketing idea, one of the most common answers would be to put it online as a smart phone app. Although i admit, smart phone apps are very convenient and very popular, is everything suitable to be on a phone? Some successful apps, mostly games and sports broadcasting sites, are all based on the pure value of entertainment, and in my opinion, most people have forgotten the core aspects of why people use these apps are because of their convenience and entertainment values. Especially retailers, how do they expect to use these smart phone apps to your advantage? Giving them constant updates about your products are nothing but an update and a waste of memory if users are not interested. What about delivery? If i were a consumer, and the app was for a grocery store, why would i not want to go to the store myself and pick the products i want instead of looking at the picture.
Mobile e commerce is not always the best way to market your product, especially when you have a decent website. Most of the time, firms forget that smartphones can also browse their website through the internet, therefore, making the app for the phone would indeed be a waste of time. The only exception for this would probably be firms will well established brands and dominate the market, and the app would only be an online catalog of their products and coupons to increase sales. Although this technology is very popular during this time, firms should always consider their environmental factors and how practical the app is before thinking of marketing in this area.