As we can all see, many firms have marketing strategies designated just for women, isolating out around half the population, yet their company can be successful and very profitable. Why is this the case?
Although we might know that women often purchase products out of a sudden urge or large change in emotions. Yet, taking this out of consideration, there are still many reason why the market for women are a lot more attractive than the market of men. On average, around 80% of women would probably choose to spend their day at shopping mall even though they have nothing in particular to buy. Especially teenage women would buy something just because of its physical attractiveness. But the most importantly, female products are often used very frequently and change the fastest, this meaning that women would very likely change their current make-up products, cloths and health-care products to the most trendy and new styles. Women also are comparatively more prone to peer influences, purchasing products purely because friends recommended it to them, sometimes not even knowing how useful or how the product is used. Even mothers and senior women that purchase products for their family would most likely buy their products after asking the opinion of their friends and family, making word of mouth play a very important role in marketing.
Relatively, men spends most of their time working, they mostly do not care as much about keeping up with trends, but rather purchase products for its usefulness, usually the late majority when purchasing products. This results in women controlling 85% of all brand purchases, estimated at around 7 trillion dollars.