Another blog that I have recently found interesting was from Yani Zhang’s blog [https://blogs.ubc.ca/yanizhang/]. It was about how creative ideas, like putting a keyboard on the stairs would lead to the increased interest of the people going up and down the stairs. Not only does this idea encourage the healthy behavior of walking the stairs instead of taking the elevator, it also shows us that consumers are willing to execute practises that they are not used to doing given that it is creative and innovative.
Firms should learn from this video, like the invention of KitKat mail in japan, consumers are easily attracted to products that they weren’t too aware of before after a good packaging. So, firms could think of marketing strategies that involve repackaging or repositioning some products that were previously invented in order to match the current trends of the population. Here, if they are able to use this product and establish a permanent position in the heart of the consumers and guarantee a steady amount of long term sales.