As we all know, consumer interaction is very important when consumers choose what product they wish to purchase. One after another, firms have been coming up with various ways in order to enhance consumer interaction with their product to increase sales. Firstly came the Nintendo Wii, which was probably one of the first hit gaming consoles that used motion sensing devices. Nintendo not only gave their market something new and creative to work with, but also mixed in sports and fitness into gaming that allowed them to reach out to other segments.
They have successfully matched their product with the current needs of the population which is wanting to excercise and be healthy while having fun within their own home. Following this, came the PS3 motion controllers and Xbox body sensing device that doesn’t even require you to have a controller at all. Another new technology worth mentioning would be the introduction of E-books and E-readers to satisfy the demand of those that do not want to read directly off the book, yet want to study or know the contents of the book, which is a very innovative idea.