Author Archives: Julia Lim

As I reflect on this term, I realized I didn’t slack off thanks to two courses that required assignments throughout the term. I learned my strengths and weaknesses as a member of the team as well as the types of … Continue reading →

The course is nearing the end — actually the term and my second year at Sauder is. I’ve written blog posts every two weeks on topics that were of my interest. I’ve blogged about a classmate’s post and also on … Continue reading →

On March 14th, Samsung revealed its new Galaxy S4 at the Radio City Music Hall in New York City. Its launching received heavy focus especially due to its fierce competition with Apple’s iPhone – but a post from brandchannel also points to … Continue reading →

I tried to avoid another topic of “Social Media” marketing. But as a student living in the 21st century in which technology and social media dominates, it is the topic that I could relate the most with. And I could … Continue reading →

“The Super Bowl is one of the most anticipated sporting events of the year … for marketers it’s almost like a study tour.” It’s as if marketers hear multiple rounds of “ca-ching” instead of the loud cheers surrounding the field. … Continue reading →

Companies plan and communicate their desired image and message through marketing, and customers receive and judge it. Then, what defines “successful” marketing? Vast amount of people may agree that its success is defined by its effective persuasion or targeting their … Continue reading →

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