Monthly Archives: March 2013

Russ Martin comments on BlackBerry Takeover Ads and how marketers have been commenting that they aren’t entirely effective. In this case Blackberry is practicing Market Development where they are attempting to grow into a new market (those who are currently using Androids … Continue reading →

Angus does a great job in bringing to light a somewhat spontaneous campaign by Audi in his post I #WantAnR8 Too!!. It’s always amazing to see how a small act can turn into something big.   Connecting with consumers is … Continue reading →