Category Archives: Uncategorized

Through out this course they way I look at products in a store has changed. I look at them through the eye of the marketer and try and figure out why the company has released that specific product and if … Continue reading →

On April 1st 2013 YouTube released a video indicating that since its inception it had been a video competition all along and on April 1st 2013 at midnight is when the competition ended. At this time all videos on YouTube … Continue reading →

Russ Martin comments on BlackBerry Takeover Ads and how marketers have been commenting that they aren’t entirely effective. In this case Blackberry is practicing Market Development where they are attempting to grow into a new market (those who are currently using Androids … Continue reading →

Angus does a great job in bringing to light a somewhat spontaneous campaign by Audi in his post I #WantAnR8 Too!!. It’s always amazing to see how a small act can turn into something big.   Connecting with consumers is … Continue reading →

I am no football fan but the ads always amuse me. The Super Bowl is all about football but a huge part of the event is the advertisements. It seems like companies are going to great lengths to have ‘that’ … Continue reading →

Why do kids whine to their parents about not having the latest action figure or cool gadget? There is a simple answer: marketing directed at children. This issue has long been present as society has entered the Value-Based Marketing Era. … Continue reading →