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Business Ethics Responses

RE: Nathania Ho’s “Facebook Needs To Earn Your Trust”

How much of our posts are kept confidential?

In response to Nathania Ho’s blog post regarding Facebook and user’s confidentiality, I don’t agree that Facebook should have that responsibility to keep information that the users, who personally choose to put publicly, private.

Prior to making ones Facebook account official, Facebook kindly asks their to-be users of the social network to agree to their Terms of Service, which include the fact that whatever the users post onto the site will be a part of Facebook’s property forever, even after deleting the account. Here it states at #4, that you’ve given up copyright control of your material, and they give the example that if you were to upload a picture, Facebook could potentially copy it and sell it without your permission as well as paying you a cent. [1]

I do agree that it is not ethical at all that Facebook would do so, but it is our choice to what would be posted as well as our responsibility to read through that lengthy Terms of Service before agreeing. I’m sure that many hastily accept the agreement and, without thought, post whatever they liked, because they believed that their privacy was protected.

Read Nathania Ho’s original blog post: https://blogs.ubc.ca/nathaniaho/2012/09/13/facebook-needs-to-earn-your-trust/

References:

[1] http://www.legalandrew.com/2007/07/21/facebook-and-the-law-8-things-to-know/

Categories
Business Ethics

Business Ethics: Nokia’s Misleading Ad Video

The smartphone maker, Nokia Oyj, is under fire for misleading marketing for the Lumia 920 smartphone. As Nokia attempts to bring back sales with their new devices that was unveiled just last week, an ethics officer will conduct a report to explain what happened with their marketing.

Nokia has been competing with other companies’ software in order to revive their profits. Nokia’s new smartphone, Lumia 920, featured an 8.7-megapixel camera with floating lens that uses software for image stablization. Nokia used video advertising as a means to promote the camera technology, however, the ad also caught the reflection in a window of a large white van with lighting equipment and a camerman filming from the door. We were given the assumption that the video was shot by the Lumia 920, which Nokia never claimed that was the case.

This mis-hap for Nokia will not only do the opposite of Nokia’s intentions of bringing up sales, it’ll also reflect poorly upon the company’s image and customer’s trust will decrease greatly.

Watch the video advertisment here: https://www.youtube.com/watch?v=IfBtca08gF0&feature=related

Original Article:

Ewing, Adam. “Nokia to Conduct Ethics Review Into Misleading Ad Video.” Bloomberg News. 10 September 2012. Web. 11 September 2012 <http://www.businessweek.com/news/2012-09-10/nokia-to-conduct-ethics-review-about-misleading-ads>

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