Business Ethics: Nokia’s Misleading Ad Video
The smartphone maker, Nokia Oyj, is under fire for misleading marketing for the Lumia 920 smartphone. As Nokia attempts to bring back sales with their new devices that was unveiled just last week, an ethics officer will conduct a report to explain what happened with their marketing.
Nokia has been competing with other companies’ software in order to revive their profits. Nokia’s new smartphone, Lumia 920, featured an 8.7-megapixel camera with floating lens that uses software for image stablization. Nokia used video advertising as a means to promote the camera technology, however, the ad also caught the reflection in a window of a large white van with lighting equipment and a camerman filming from the door. We were given the assumption that the video was shot by the Lumia 920, which Nokia never claimed that was the case.
This mis-hap for Nokia will not only do the opposite of Nokia’s intentions of bringing up sales, it’ll also reflect poorly upon the company’s image and customer’s trust will decrease greatly.
Watch the video advertisment here: https://www.youtube.com/watch?v=IfBtca08gF0&feature=related
Original Article:
Ewing, Adam. “Nokia to Conduct Ethics Review Into Misleading Ad Video.” Bloomberg News. 10 September 2012. Web. 11 September 2012 <http://www.businessweek.com/news/2012-09-10/nokia-to-conduct-ethics-review-about-misleading-ads>
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