Twitter: A New Meaning
Are you on Twitter?
According the article in the Globe and Mail, the Canadian corporate and elite initially critiqued Twitter as an embarrassment. They worried that it would upset clients or even worst, lead to leaks of confidential information. However, they began to realize that it wasn’t just a site for irrelevant posts about the type of sandwich you ate for lunch, but it has become something that can offer real value to businesses.
I find that using Twitter would help businesses mutually know what is going on between them and other businesses. As Som Seif said in the article, “It’s not just useless conversations or thoughts; it’s a information aggregator, tailored to publish whatever you find the most interesting.” I agree completely, you’ll not only learn about what is relevant to yourself and your interests, you’ll also be more aware of pop culture. Twitter also features a “Discover” tab that tailors news that is happening now just for yourself.
What are your opinions on businesses venturing out and using Twitter?
Original Article: Kiladze, Tim. “Once a sideshow, Twitter finds a following in corporate Canada.” The Globe and Mail. 03 October 2012 Web. 06 October 2012 <http://www.theglobeandmail.com/report-on-business/industry-news/the-law-page/once-a-sideshow-twitter-finds-a-following-in-corporate-canada/article4587488/>
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