To Name or Not to Name
Fukyu Sushi Bar. Image courtesy of powerbuzz.org
Fukyu Sushi Bar located in Montreal has been ordered to change their name to something more inoffensive.
The restaurant name, ‘Fukyu’, was named after a type of kata practiced in Japanese martial arts. The restaurant owners chose the name not only because of its origin, but because they thought it would help the restaurant stick out amongst the many, many sushi bars in the city, which indeed it did.
However, nearby companies and even potential tenants were beginning to complain about the inconvenience and inappropriateness of the name.
I do understand both sides of the situation, though. As said in the article, it’s clearly inappropriate for businesses, such as a funeral service, to say they are ‘two doors down from Fukyu’. But nevertheless, the sushi business just wanted to leave a lasting impression on customers for potential returns to their restaurant.
What I would like to know is: At what point does a name become too inappropriate, and what other factors should companies keep in mind when creating a name?
Original Article: Lampert, Allison. “Fukyu sushi bar in Côte des Neiges forced to change ‘inappropriate’ name .” The Gazette. 14 September 2012 Web. 07 October 2012 <http://www.montrealgazette.com/news/Fukyu+sushi+C%C3%B4te+Neiges+forced+change+inappropriate+name/7239040/story.html>
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