Month: October 2010

A before and after photo of a lady who takes diet pills

Advertising are surrounding our life,we can see advertisment everywhere. Creative advertising always catch people’s eyes and bring positive effect to the sale. Thus,companies use advertising to increase the brand awareness and give customers their product information which is what advertising supposed to do. However, from the before and after photo posted above,do you think that is a ethical advertising? As I mentioned above,advistising is a way for customers to get to know more about a product and then make a wise decision on purchasing it or not. That before and after photo is obviously a photoshop edited photo, I think it is so inappropiate and unethical for a company to use this kind of fake photo to lie the customers. Companies should be responsible to give consummers correct and real information about their products.

[youtube]https://www.youtube.com/watch?v=1AdsCj4eSWE[/youtube]

People are always so hyped up for the apple company’s new products at the moment that long line are always outside Apple stores and various phone companies. For some reasons,people are so crazy for Apple ‘s products no matter they are good or not.For example,after a few weeks that  the iPhone 4 being launched, Apple company admitted that there are some problems of iPhone 4.But from the amount of iphone 4 that Apple company sold,we see that people do not see it as a big deal. What magic make people so crazy for Apple’s products? I think all of its rival want to know this answer too. Lately,there is a rumor saying that the iPhone 5 is going to be launched soon. However,some people say that is just a trick that its rival made in hope of stopping people buying iPhone 4. We all don’t know if there is iPhone 5 or not,but we do know people would all go crazy if they really have it.

https://www.youtube.com/watch?v=lB95KLmpLR4[/youtube]

This movie is about the founding of the internet social networking website-facebook.As a facebook user,I can say facebook is part of my life.On facebook,we can share information with our friends,play games and meet friends.No doubt,it is very conveinient.Excepting individual use of  facebook, it also can be a platform for companies to connect with their targeted markets. With around 500 million users, facebook is obviously a big market. Facebook users are come from differernt countries which give chances to companies to develop their international markets.Through facebook networking,companies are able to increase their brand awareness and facilitate conversations with the customer. Even though facebook is a great platform for companies to promote their products,it doesn’t mean that they are all going to be successful since there are so many people getting tired of endless advertising on the internet.Thus, marketing strategy is needed on facebook if you want to be successful.