More and more TV companies are at risk of suffering heavy losses as internet media becomes increasingly popular. Companies begin to cancel their TV services due to losses in customers as well as rising costs of carrying programs from larger media companies. Larger TV companies like Comcast will not be affected as much as small cable companies who can no longer sustain their business. The market is shifting towards internet users, so instead of trying to salvage business from the TV market, the small companies should look to create and provide a variety of broadband internet services that tailor to the needs of various people. They can attempt the focus strategy of low cost, so instead of providing both TV and internet services, companies can focus on improving their internet services. Customer loyalty is highly important in this industry, and using a focus strategy allows the company to have this customer loyalty. I think the most important factor in the internet service competition between companies is low cost. Majority of the market is composed of regular households that do not necessarily need customized internet service, so offering a variety of services may not be effective. However, those households put emphasis on having very low cost and stable internet service; customers often switch from one service provider to another not because of better service, but better deals and lower costs. Companies with a larger capital can even give out electronic devices as an incentive to attract new customers or take customers from its competition.