Feb
26
For many companies in a declining product segment, simply staying in business is an accomplishment. As physical toys are being replaced (like so many other things) by computer/tablet/cell phone screens, toy makers like Hasbro and Mattel are facing challenges. Americans per capita are spending 30% less on traditional toys/games than they did in 1998. To […]
Feb
8
Hocus Pocus Focus Groups
Posted by: konrad | February 8, 2013 | Leave a Comment
Millions of dollars spent on market research in the early 80s had the team at Coca-Cola convinced: people, especially the younger demographic, preferred the sweeter taste of Pepsi. In fears of losing even more market share to its younger competitor, the beverage maker developed a new Cola that beat Pepsi in taste tests. The positive […]