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Buick Shifts Gears
Posted by: konrad | March 8, 2013 | Leave a Comment
Daniel Barends’ blog entry about Blackberry’s brand repositioning attempts made me think of an even older brand currently reinventing itself. In both cases the idea is to attract new consumer segments, but can these brands really become everything to everyone, or will they end up meaning nothing to no one? Not so long ago, the […]