A wild and wacky adventure through the marketing!
 

Monthly Archives: March 2013

Caffeine Loyalty!

Coffee, coffee, everywhere!  A commodity product due to its vast availability, and it appears that North America loves their coffee since you can find it wherever you are.  I am even a slight addict myself.  Now certain companies have discovered this segment that were not traditionally in the coffee market.  The McCafe product line was an extension by McDonalds, which offers more than coffee too, it offers specialty drinks such as mochas and lattes.  With this increase in competition, companies […]

Starbucks PR Issues? No PRoblem

Starbucks quickly righted a perceived wrong in one of its UK market by agreeing to pay “20 million pounds in tax over the following two years”.  “Since its entry in the UK 14 years ago, the company has only paid 8.5 million pounds in taxes.”  Although it has been operating within the bounds of the law, the people have felt this is far too small a sum for such a large company especially with the current economic climate.  Starbucks’ twitter […]

Caps’ Crazy Crowd

Last season I went to several Whitecaps games and all of them combined were less than the cheapest Vancouver Canucks’ ticket.  The crowd was rowdy and had specific chants that continued throughout the entire game.  The atmosphere was ecstatic, the singing, the hollering, the yelling.  And to think, all of that did not cost an arm or a leg, or both for that matter.   When I was a child I had the luxury of going to a few Canuck’s […]

Spam prevention powered by Akismet