Author Archives: Liam Brett

    This term I had a great team as we all collaborated on the assignments and worked together incredibly well.  Through respecting each other’s ideas and building upon them we were able to produce an end product we could all be proud of.  The assignments also helped me realize how marketing affects our daily lives.  From companies targeting and segmenting groups on specific factors (i.e. Geographic, demographic), to brand affiliations, recognition and associations, marketing constantly surrounds us.   The […]

Coffee, coffee, everywhere!  A commodity product due to its vast availability, and it appears that North America loves their coffee since you can find it wherever you are.  I am even a slight addict myself.  Now certain companies have discovered this segment that were not traditionally in the coffee market.  The McCafe product line was an extension by McDonalds, which offers more than coffee too, it offers specialty drinks such as mochas and lattes.  With this increase in competition, companies […]

Starbucks quickly righted a perceived wrong in one of its UK market by agreeing to pay “20 million pounds in tax over the following two years”.  “Since its entry in the UK 14 years ago, the company has only paid 8.5 million pounds in taxes.”  Although it has been operating within the bounds of the law, the people have felt this is far too small a sum for such a large company especially with the current economic climate.  Starbucks’ twitter […]

Last season I went to several Whitecaps games and all of them combined were less than the cheapest Vancouver Canucks’ ticket.  The crowd was rowdy and had specific chants that continued throughout the entire game.  The atmosphere was ecstatic, the singing, the hollering, the yelling.  And to think, all of that did not cost an arm or a leg, or both for that matter.   When I was a child I had the luxury of going to a few Canuck’s […]

Affordability, one word that almost singlehandedly determines how people spend their discretionary income.  If they cannot afford the “luxury” they will simply not get it.  Unfortunately, as is often the case, someone else can afford it and is willing to pay the price.  In a town where there are three major sports teams tickets to watch the games live can be incredibly hard to acquire, especially with the Vancouver Canucks. The Vancouver Canucks have incredibly high ticket prices, which allow […]