Maria F. Soto's Blog

Dina’s blog post is indeed an amusing concept, that upon better consideration could also be controversial. From personal experience, I have only come across touch screen kiosks, and had previously found them to be useful and sufficiently new in technology. This however, has taken everything to a new level, and it shows how technological innovations can sometimes outrun the consumer. This may bring different reactions to certain groups, and yet I agree that most people might find this intrusive. Perhaps the technology used in this case might not be appropriate…read more

https://www.youtube.com/watch?v=KWljqAQZR-I&feature=youtu.be   Being one of the oldest fast food companies in the industry, or namely being criticized for offering unhealthy and cheap food, McDonald’s has secured a spot as a popular brand. It is recognized worldwide, and in present days it has gained a bad reputation, “myths” and rumors spreading, concerning the origin and quality of the meat used by the company.   That is why it comes to my complete surprise that McDonald’s has recently launched a campaign to offer “answers” to consumers and non-consumers alike regarding their products….read more

Three spanish speaking countries: Argentina, Mexico and Spain. All joined by the common ground of language, and often found to mispronounce English based labels, such as “Nike”, or in this case: “Pepsi”. A marketing campaign was launched by PepsiCo in Argentina back in 2009 responding to local pronunciation, and renaming the brand to “Pecsi”, an easier name according to Spanish phonetics. These ads became so popular that they were introduced in Spain a year later, this time completely obliterating the “p”.   Along with this, Fernando Torres lead the campaign…read more

How do you fight against a magnate as big as Apple’s iPhone? With every new edition, people spend so much time speculating new features, appearances and overall performance, eager to pay whatever price is set on the newest trend on mobile phones. And yet we have to consider if Apple’s innovative boom five years ago is enough to keep the brand in its position as number one. https://www.youtube.com/watch?v=nf5-Prx19ZM One of the few brands that stands out in the present day is Samsung, with its Galaxy SIII taking the iPhone head…read more