Maria F. Soto's Blog

A look back on creating a video of Caffé Artigiano

Posted by Maria F. Soto in Uncategorized

In working with my team (Team 4) to create a video for Caffé Artigiano, one of the major challenges that we had to face was our lack of experience in filming and editing a video. What set us apart and alleviated this “problem” was how we took the development of the project through steps, beginning with the Planning Phase. A trend that began from previous group assignments was that we all managed to meet one or two weeks before the due date, and this helped us deliver our best quality…read more

Expatriate vs. Local: A unique hurdle faced by marketers in segmentation and targeting markets

Posted by Maria F. Soto in Uncategorized

Globalization is a movement that has hit this world in many aspects of business, especially because many people are required in their line of work to move to a different city, country, or even a different continent altogether. Most often than not however, expatriates are a significant minority in several countries, and they adapt their consumer behaviour to those of local consumers. But what happens when expatriates form a considerable, if not the majority of a nation’s population? How do marketers react in respect to such an event? To provide…read more

Mar.23