Did McDonalds just create a new standard for the Egg McMuffin? They’ve turned the Egg McMuffin into a new way of saying, “That’s the best” or “The greatest”. The Egg McMuffin is a new form of benchmark, and a very catchy phrase. I love this ad, and I believe it will lead to more than just a few Egg McMuffin’s being sold. It just may lead to a new way of comparing products.