Monthly Archives: October 2010

The New Brand Image of Sierra Mist Natural (PepsiCo.)

Posted on October 9, 2010 by meganbernard

PepsiCo Inc. is planning on giving out over 10 million cans of Sierra Mist Natural in Wal-Mart stores this weekend. They plan on doing this to reintroduce their Sierra Mist product, which was received negatively. Sierra Mist is now made with sugar … Continue reading →

Posted in Brand Strength, Business Giants | Leave a comment

Finance and the HST (in British Columbia)

Posted on October 3, 2010 by meganbernard

The harmonized sales tax (HST) was implemented on July 1st, 2010. It was implemented by Finance Minister Colin Hansen and was said to make “BC businesses more competitive, encourage new investment, [and] improve productivity… Most importantly, harmonization will generate economic … Continue reading →

Posted in Ethics, Government | Leave a comment