Category Archives: Brand Strength

Maybe Some Pudding Will Cheer You Up

Posted on October 6, 2011 by meganbernard

Recently, Adweek.com (a marketing news website) posted an interesting article about Jeffrey Dachis who has created “a database which analyzes, rates, and ranks the social media activities of 20,000 companies and 26,000 brands”. The idea is that this index can become useful to brands by … Continue reading →

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The New Brand Image of Sierra Mist Natural (PepsiCo.)

Posted on October 9, 2010 by meganbernard

PepsiCo Inc. is planning on giving out over 10 million cans of Sierra Mist Natural in Wal-Mart stores this weekend. They plan on doing this to reintroduce their Sierra Mist product, which was received negatively. Sierra Mist is now made with sugar … Continue reading →

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Brand Strength: Lululemon Athletica Inc.

Posted on September 27, 2010 by meganbernard

Lululemon Athletica Inc.’s perfectly executed brand image is the main reason behind their continuous and high results. Continue reading →

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