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Category Archives: Business Giants
Huggies Jean Diapers: Fashion for Every Age
My favorite ad, hands down is the ad for Huggies Jean Diapers. Normal ads for diapers contain the same story: blue liquid being poured onto a diaper to show how absorbent said diaper is. This commercial and others done by Huggies are effective because they … Continue reading
Posted in Business Giants, Marketing, Uncategorized
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Google+: The Rise and Fall
In response to Elaine Cheung’s blog post on: Business Profiles on Google+ Elaine recently wrote that it has become difficult for brands to stand out on Facebook and Twitter, and that they should use Google+ to target their viewers. I … Continue reading
Posted in Business Giants, Marketing, Social Networking
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Maybe Some Pudding Will Cheer You Up
Recently, Adweek.com (a marketing news website) posted an interesting article about Jeffrey Dachis who has created “a database which analyzes, rates, and ranks the social media activities of 20,000 companies and 26,000 brands”. The idea is that this index can become useful to brands by … Continue reading
Posted in Brand Strength, Business Giants
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Outsourcing: Cost Efficient or Culture Damaging?
In the world of business, cutting costs in order to increase profits is all that matters. In order to decerease costs, many companies are shipping their jobs overseas to take advantage of cheap labour (due to countries like China and … Continue reading
Posted in Business Giants, Ethics
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Microsoft Performance Evaluations: Can They Be Fixed?
Most reward systems are dysfunctional, especially if the organizational structure in the company is weak (meaning no one has power or status). If you have a dysfunctional reward system, then employees have little motivation meaning reduced effort and/or leaving the … Continue reading
Posted in Business Giants, Ethics
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Lululemon Athletica: An Entrepreneurial Giant
Dennis Wilson founded Lululemon Athletica in 1998 and it has become an entrepreneurial giant. Lululemon is an entrepreneurial business because of 4 main reasons: Amount of wealth creation: Lululemon, as of 2010-08-01, currently makes over 80.30 million dollars in profit. In order to be a successful entrepreneurial venture, the company must create … Continue reading
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The New Brand Image of Sierra Mist Natural (PepsiCo.)
PepsiCo Inc. is planning on giving out over 10 million cans of Sierra Mist Natural in Wal-Mart stores this weekend. They plan on doing this to reintroduce their Sierra Mist product, which was received negatively. Sierra Mist is now made with sugar … Continue reading
Posted in Brand Strength, Business Giants
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Urgency/Importance Quadrant for Starbucks
Concerns for Starbucks as the economy recovers and as the price of coffee rises. Continue reading
Posted in Business Giants
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Brand Strength: Lululemon Athletica Inc.
Lululemon Athletica Inc.’s perfectly executed brand image is the main reason behind their continuous and high results. Continue reading
Posted in Brand Strength
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