Author Archives: meganbernard

Microsoft Performance Evaluations: Can They Be Fixed?

Posted on November 18, 2010 by meganbernard

Most reward systems are dysfunctional, especially if the organizational structure in the company is weak (meaning no one has power or status). If you have a dysfunctional reward system, then employees have little motivation meaning reduced effort and/or leaving the … Continue reading →

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Lululemon Athletica: An Entrepreneurial Giant

Posted on November 15, 2010 by meganbernard

Dennis Wilson founded Lululemon Athletica in 1998 and it has become an entrepreneurial giant. Lululemon is an entrepreneurial business because of 4 main reasons: Amount of wealth creation: Lululemon, as of 2010-08-01, currently makes over 80.30 million dollars in profit. In order to be a successful entrepreneurial venture, the company must create … Continue reading →

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The New Brand Image of Sierra Mist Natural (PepsiCo.)

Posted on October 9, 2010 by meganbernard

PepsiCo Inc. is planning on giving out over 10 million cans of Sierra Mist Natural in Wal-Mart stores this weekend. They plan on doing this to reintroduce their Sierra Mist product, which was received negatively. Sierra Mist is now made with sugar … Continue reading →

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Finance and the HST (in British Columbia)

Posted on October 3, 2010 by meganbernard

The harmonized sales tax (HST) was implemented on July 1st, 2010. It was implemented by Finance Minister Colin Hansen and was said to make “BC businesses more competitive, encourage new investment, [and] improve productivity… Most importantly, harmonization will generate economic … Continue reading →

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Urgency/Importance Quadrant for Starbucks

Posted on September 28, 2010 by meganbernard

Concerns for Starbucks as the economy recovers and as the price of coffee rises. Continue reading →

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Brand Strength: Lululemon Athletica Inc.

Posted on September 27, 2010 by meganbernard

Lululemon Athletica Inc.’s perfectly executed brand image is the main reason behind their continuous and high results. Continue reading →

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BP’s Gulf Oil Spill: Ethics Washed Away

Posted on September 15, 2010 by meganbernard

B.P refuses to take any of the responsibility of the spill, putting the blame on others. A simple apology or a relief package of some sort would have helped them save their now tarnished name. Continue reading →

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