Google Acquiring Groupon for $6 billion
Dec 1st, 2010 by Mehrad Karimzadegan
Mega search engine and advertiser Google is purchasing Groupon for an estimated $6 billion. Groupon is a rapidly growing online coupon website that offers special discounts ranging from 50-90% on selected goods and services. These offers are made daily and are constantly changing plus are subject to restrictions such as minimum number of customers and limited membership. The website offers deals in 160 different cities around North America and works in conjunction with local businesses in those cities.
With this extension, Google will be able to once again come out on top on the advertising race as Facebook has recently been the leader for traditional web advertising. An advantage of Groupon is that it operates in lucrative areas such as social and location-based marketing, which would also give Google and added edge against Facebook.
The Canadian equivalent website to Groupon is StealTheDeal, which operates out of the major cities in Canada offering the same types of deals as Groupon.
With this acquisition, Google will be back as the leader of the pack in web-based advertising.
Link to the article:
Link to Groupon’s Vancouver website:
http://www.groupon.com/subscriptions/new?division_p=vancouver
Link to StealTheDeal’s Vancouver website:
http://www.stealthedeal.com/vancouver
