Mehrad's Blog

The issues around the sport of mixed martial arts, especially UFC, have existed for the past two decades. The brutality that is depicted in fighting sports has taken a tole on society and has definitely touched a soft spot in peoples’ morale. A sensitive issue non-the-less, yet both sides of the argument are defending their standpoint.

Criticism surrounding the issue are legitimate. The safety and health of professional fighters is at an increasing risk every moment they compete. Protesters have exclaimed their concerns stating that this is an dangerous and unethical blood sport that should be banned, if not vigorously regulated. This exposure has created a controversial image associated with not only the sport but Zuffa, the company controlling UFC. Negative brand awareness will deter consumers from engaging in the broadcast of their programs. Furthermore strong family values are created, which are then passed down to generation, in turn driving down the market not only for viewers but potential future competitors of the sport. One who could have had a future in MMA but unable to pursue do to upbringing costs that company millions in future profit and equity. The sport would have not been the way it is if Muhammed Ali and Mike Tyson grew up in an anti-boxing household. Then where would MGM Grand and the industry generate revenue.

Fortunately for UFC its PR team is fully engaged in dealing with the ethical issues surrounding the sport and have count acted against their accusations, thus maintaining their image in a stable zone within the mind’s of  consumers and concerned members of the community.