New Walmart Campaign: Save Money, Live Better
Oct 4th, 2010 by Mehrad Karimzadegan
Walmart along with Walmart Canada is establishing a new commercial campaign to promote a new slogan and at the same time staying consistent with their old values.
These new commercials portray how everyday people are using the money they have saved by shopping at Walmart in various “touching” scenarios. The purpose of this new campaign is to draw the attention of the consumers into making the connection of shopping at Walmart and having a better lifestyle; but, still staying with their original low prices advertisements.
Since Walmart has positioned themselves beautifully as probably the leading store for “Always Low Prices”, they have decided to expand their portfolio and incorporate another means of positioning with this new campaign.
Critics believe this is risky move from Walmart’s side since their old methods have been working very well and adjusting their point of difference with the added expansion of the “Save Money, Live Better” campaign might not be very successful.
I believe this could only increase Walmart’s revenue. This campaign seems very smart and they have come up with another clever tagline to go along with their existing one. This project has already been launched in the states with good reviews and I have no doubt once it will make its way shortly to the Canadian market that it will be received with high regard by the consumers.
Attached is the link to the article:
http://www.canadianbusiness.com/markets/stocks/article.jsp?content=20090303_10004_10004