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Monthly Archives: January 2013
What’s behind the “M”?
(Please click on the highlighted words to see the videos) What is the first thing come to your mind when I show you the letter “M” with a red background? Yup, McDonald’s. The world’s largest chain of hamburger fast food restaurants, serving around 68 millions customers daily in 119 countries. Their main target market is aiming right at kids and teenagers. Among the commercials filmed by McDonald’s, almost 80% of them are targeting to young kids audiences who do not have the ability to recognize between yummy and healthy. Behinds the ethical theme of this video, McDonald’s turned the fact of having unhealthy food into a form of reward.They attempt to lure the kids away from the traditional reward. Kids are more matured than ever nowadays, not only because the ingredients of the fast food they eat, but also the exposure to the commercials. Wrong examples! The commercials show what it is to be a kid having fun, which is of course at McDonald’s. Another unethical part is they shape their taste preferences, which will gain a tremendous amount of long loyalty customers and market places. Researches found out a lot scary results. Kids as young as three years old saying that they prefer the taste of food coming out of a mcdonld’s paper bag to the taste of the same food coming out from a plain bag. McDonlad’s really did a good job in this sense. Lo and behold, what have McDonlad’s done to the kids! On the … Continue reading
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Hello world!
Welcome to UBC Blogs. This is your first post. Edit or delete it, then start blogging!
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What is Marketing?
The meaning of marketing in my mind: It is a mixture of colorful graph, attractive words and crazy idea that highlight the bright side of the “stuff”, and beautifully hide the rest. Based on ideology, marketing manipulates our thoughts.It is … Continue reading
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