Recently, a marketing blog about “new 4Ps” caught my attention. It was posted by Saul Colt on “Fresh Books could accounting“. In the posting, he mentioned that for independent business owners, the new 4 Ps should be addressed. They are namely: pancakes, parking, pedicures and parachutes. A first glance of the posting, I think it is interesting and making sense to me. But when I read the post in a further detail, I found out it is actually promoting their product on the blog.
It makes me rethink about how celebrity and experts use their power to deliver the junk information. And readers like students who just learned the related topics are so vulnerable. Students and other information receivers are lack of the knowledge, they do not have the appropriate judgement on these topics. However, the experts and celebrities use their title and reputation in specific field to mock people who lack of information like us. This is bulling!
Therefore, as a baby marketing student, I need to think critically with the right judgments on what to read and what do not to read. And also, discuss new ideas with friends, so that I can avoid some of the unrealistic blog postings.
