Last week we discussed the most “source and excited” part of marketing, promotion.
And social media is a great modern tool for companies to communicate and interact
with their potential and existing costumers. Like doing everything else, the very first
step is to establish a goal. Here, when we promoting or create a new advertisement
the first step is to “identify target audience”. The blog posting
Social Media Strategy Step1:Find Your Audience attracted my attention. It was
posted on Post Advising by Jon Tomas.
A big part about identify target audience is by selecting the right channels.
What is a right channel? Let’s say, if your target audiences are people who
graduating from university and freshmen just got into workplace, then the social
media you can choose is Facebook, twitter, blog, fancy company site. Why? Because
they born in 90s, grown up in 00s. Facebook and twitter is part of their experience
of fun and young life which they had a good memory with.
However, as Jon mentioned in his blog, younger generation–people who born around 00s, mostly graduating from junior high or senior
high school, are bored with Facebook already and barely twitter anymore.
What does this trend show us? Social media and technology are highly correlated,
the fast pace of changing in technology will also have an affect on consumer’s
choice on social media. Younger generation like risk and excitement, and they are
the customers that the most of the business need to build lifelong relation with.
Therefore, to understand the trend of choice of social media the target audience
are using, and on what kind of devices they are using is the next big question.
