The article which provided on the connect wrote about Blackberry has launched their new product named Passport. Mr Chen, the chief executive of Blackberry, said Passport has a bigger screen, longer battery usage, and the most important is the lower price. However, all these advantage did not attract the consumers attention successfully.
Maybe Blackberry do not worse than Apple or Samsung in technology but they miss the opportunity to become popular. It just like Nokia, I believe everyone owned a Nokia in the past ten years. Finally, the company do not escape the fate of becoming obsolete. In my opinion, Blackberry do not pay attention to the Chinese market. It is so hard to make the North American people try to use Blackberry instead of using their iphone. Apple has occupied a large proportion of market in America and most of the people there own other Apple’s products as well, like macbook, ipad, ipod which could connect with each other.
However, Apple is becoming popular in China, but not everyone could afford them. So this provide a good opportunity for Blackberry. Another reason is Chinese consumers always follow others that some of them do not know what they really need. If Blackberry could strength the publicity and advertise a lot in China, they would get unexpected benefit from Chinese market.
