Can advertising be considered art? The definition of art is different for each individual. Is art defined as a skill, craft man ship or expression of one’s beauty, meaning, opinion? For me, I consider advertisement to be considered a form of art. The models in couture magazines dressed in Chanel, Gucci, luxurious brands are trying to sell the brand but their expression, posture, beauty, purpose in the picture shows more than just “selling that dress”.

Toronto is a city plastered with ad’s: on every post, building and sidewalk. From what I noticed, advertisements seems to have become a form of art. Companies have become very creative with their advertisements. Last summer in Toronto, I noticed there was a Cadbury advertisement of this 20 feet cadbury, with miniature people trying to climb it with a rope. This was all mechanically made but I was admiring it every time I walked past Dundas Square. It tempted me to go into the closest market  and buy a Cadbury chocolate bar. Back to the question, “Is Advertisement art?” I do think that advertisement has evolved from its 2D shape to a 3D form that people walking around the street, stop and connect to the product.

 [Dundas Square, Toronto]

I wrote this blog several months ago but learned in marketing class that this form of advertising is called “creative outdoor media”. I like this type of advertising because it captures my attention and having the image jump out of the picture into real life.