Monthly Archives: November 2012

Pinterest Marketing?

Posted on November 20, 2012 by Monica McMahen

Pinterest launched its first marketing campaign since it became hugely popular late last year: 30 Days of Pinsperation. Starting today, and continuing for the next 30 days, a board created by a famous brand, person or company will be released. … Continue reading →

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Pre-emptive Search

Posted on November 17, 2012 by Monica McMahen

Yesterday, Ad Age posted about the future of search, in which there is no search. Google or other providers will preemptively know what a consumer wants and provide it for them. However, I question how realistic this is. Sure, it … Continue reading →

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Personalizing Your Online Voice

Posted on November 11, 2012 by Monica McMahen

The voice of a brand is very important. Brands such as Taco Bell and Old Spice have chosen witty, sarcastic personae. Others have chosen kind, even bland personalities. The key, regardless of the brand, is in keeping it consistent. This … Continue reading →

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Sharpie 1 up for Creativity

Posted on November 2, 2012 by Monica McMahen

Sharpie recently launched a twitter campaign to “drive product awareness with teenagers interested in self expression through a campaign that associated its brand with creativity.” They used promoted tweets and creative avatars to attract creative twitter users, increasing their following … Continue reading →

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