Tag Archives: Twitter

Personalizing Your Online Voice

Posted on November 11, 2012 by Monica McMahen

The voice of a brand is very important. Brands such as Taco Bell and Old Spice have chosen witty, sarcastic personae. Others have chosen kind, even bland personalities. The key, regardless of the brand, is in keeping it consistent. This … Continue reading →

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Sharpie 1 up for Creativity

Posted on November 2, 2012 by Monica McMahen

Sharpie recently launched a twitter campaign to “drive product awareness with teenagers interested in self expression through a campaign that associated its brand with creativity.” They used promoted tweets and creative avatars to attract creative twitter users, increasing their following … Continue reading →

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Free drinks for Tweets: Meet Bev

Posted on September 17, 2012 by Monica McMahen

BEV is a vending machine that dispenses BOS Iced Tea. But ladies and gentlement, keep your toonies and loonies (or in this case, South African Rand), because all BEV want is your tweets. Using the hashtag #BOStweet4t, those passing by … Continue reading →

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