-
Recent Posts
Recent Comments
Archives
Categories
Meta
Author Archives: Monica McMahen
Pinterest Marketing?
Pinterest launched its first marketing campaign since it became hugely popular late last year: 30 Days of Pinsperation. Starting today, and continuing for the next 30 days, a board created by a famous brand, person or company will be released. … Continue reading
Pre-emptive Search
Yesterday, Ad Age posted about the future of search, in which there is no search. Google or other providers will preemptively know what a consumer wants and provide it for them. However, I question how realistic this is. Sure, it … Continue reading
Tagged Future, Google, Search Engine
Leave a comment
Personalizing Your Online Voice
The voice of a brand is very important. Brands such as Taco Bell and Old Spice have chosen witty, sarcastic personae. Others have chosen kind, even bland personalities. The key, regardless of the brand, is in keeping it consistent. This … Continue reading
Sharpie 1 up for Creativity
Sharpie recently launched a twitter campaign to “drive product awareness with teenagers interested in self expression through a campaign that associated its brand with creativity.” They used promoted tweets and creative avatars to attract creative twitter users, increasing their following … Continue reading
Email Engagement- Getting the consumer to play games
Get Elastic recently published an article about App-like email campaigns- “taking the functionality of a mobile app and baking it into your email campaign.” This allowed a TV station to imbed a “record” button that connected to a users DVR … Continue reading
The Trouble with Infographics
Infographics are a huge trend these days for a reason- they make information more interesting and easier to convey. If manuals came in infographic form, I’m sure I would read way more of them. However, there is a problem with … Continue reading
Error: Child Not Found
Everyone has experienced a 404-Error message page at some point while surfing the web. Most people have also seen milk cartons and visa bills with missing photos on them. It is surprising that despite almost every activity that once happened … Continue reading
Tweets for goods…again!
In follow up to my post on September 17th, I thought I would post the latest version of sampling using twitter. Special K now has a pop-up booth that shows up in unexpected places and gives away a bag of … Continue reading
Posted in Uncategorized
Leave a comment
Goggle Business View
Yesterday Google added a new feature to Google maps and street view. An orange dot now indicates businesses that are taking part in Google Business Photo, and by putting the streetview man over the dot, an interior photo of the … Continue reading
Tagged Google, Search Engine, Street View
Leave a comment
Free drinks for Tweets: Meet Bev
BEV is a vending machine that dispenses BOS Iced Tea. But ladies and gentlement, keep your toonies and loonies (or in this case, South African Rand), because all BEV want is your tweets. Using the hashtag #BOStweet4t, those passing by … Continue reading
Posted in Uncategorized
Tagged Brick and Mortar, Robot, South Africa, Twitter, Vanding Machine
Leave a comment