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Pinterest Marketing?
Pinterest launched its first marketing campaign since it became hugely popular late last year: 30 Days of Pinsperation. Starting today, and continuing for the next 30 days, a board created by a famous brand, person or company will be released. … Continue reading
Personalizing Your Online Voice
The voice of a brand is very important. Brands such as Taco Bell and Old Spice have chosen witty, sarcastic personae. Others have chosen kind, even bland personalities. The key, regardless of the brand, is in keeping it consistent. This … Continue reading
Sharpie 1 up for Creativity
Sharpie recently launched a twitter campaign to “drive product awareness with teenagers interested in self expression through a campaign that associated its brand with creativity.” They used promoted tweets and creative avatars to attract creative twitter users, increasing their following … Continue reading
Email Engagement- Getting the consumer to play games
Get Elastic recently published an article about App-like email campaigns- “taking the functionality of a mobile app and baking it into your email campaign.” This allowed a TV station to imbed a “record” button that connected to a users DVR … Continue reading
The Trouble with Infographics
Infographics are a huge trend these days for a reason- they make information more interesting and easier to convey. If manuals came in infographic form, I’m sure I would read way more of them. However, there is a problem with … Continue reading
Error: Child Not Found
Everyone has experienced a 404-Error message page at some point while surfing the web. Most people have also seen milk cartons and visa bills with missing photos on them. It is surprising that despite almost every activity that once happened … Continue reading
Tweets for goods…again!
In follow up to my post on September 17th, I thought I would post the latest version of sampling using twitter. Special K now has a pop-up booth that shows up in unexpected places and gives away a bag of … Continue reading
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Free drinks for Tweets: Meet Bev
BEV is a vending machine that dispenses BOS Iced Tea. But ladies and gentlement, keep your toonies and loonies (or in this case, South African Rand), because all BEV want is your tweets. Using the hashtag #BOStweet4t, those passing by … Continue reading
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Tagged Brick and Mortar, Robot, South Africa, Twitter, Vanding Machine
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