Marketing Plan Assignments – Final Reflection
Apr 4th, 2013 by Nadia Gunderson
It is hard to believe that it was only a few months ago that COMM 296 started. Time has flown by and, thinking back on the course now, we did so much that has added tremendous value to learning about marketing: the Marketing Plan Assignments, for example.
When we were assigned our groups and met our team members for the first time, I was confident that our team was going to perform well. We were very organized from the get-go and consistently worked hard to deliver our assignments. We tried hard to leverage our strengths and our differences and I was astonished at how successful this approach was for our group. A few of our members were strong writers, and then we also had a member who excelled at digital media, which certainly helped us complete assignment three. The rest of the group supported the completion of our assignments in various ways, with each person contributing effectively. Although not every group member contributed equally on every assignment, overall, each member put in their fair share…and then some!
Although the assignments were complex and required many hours outside of class, the topics were certainly relevant to the course and the concepts studied in class. The effort that we put into our assignments and the nature and relevance of the topics really assisted me in preparing for our midterm.
One issue that I would bring forward for the future is in respect to assignment three. While the Digital Media lab is a great source, unless a group has someone who knows digital media, the assignment would likely be overwhelming and likely not very effective. Perhaps a choice of preparing a presentation or a movie would ensure that all groups have a good chance of learning and delivering a successful result for this assignment.
Overall, I gained a lot from the Marketing Plan Assignments and I was satisfied and pleased with my group, the content of the assignments, and the time and effort we put into each one!