Mr. Beckham, you have my attention!
Posted in Uncategorized on Feb 21st, 2013 1 Comment »
It’s becoming more and more common to see advertisements or marketing campaigns featuring celebrities. But, how effective is celebrity endorsement? Do sales really increase by having a familiar face on a billboard? I was recently browsing through a magazine and noticed myself stopping my page flipping on certain pages, but not because of a celebrity […]