Kudos for Crest!
Feb 5th, 2013 by Nadia Gunderson
There are few things more annoying than scrolling through your Facebook newsfeed only to find it saturated with irritating ads. I often wonder if those ‘in–your-face’ ads encourage customers or turn customers away! Sometimes I scroll right past the ad without registering what the ad is about. I’m sure I am not the only one who thinks this way. There must be a better way for businesses to effectively advertise using social media. Given that social media is becoming a core element of society, it is vital that businesses learn to effectively use the various social media channels avaliable. With the use of simple, highly visual and most importantly, relevant advertisements, businesses could use targeted social media effectively to reach target markets.
Crest sets a great example of how to “cultivate engagement around dynamic imagery” by posting funny, and cute images on their customers’ Facebook newsfeeds. One would typically not be intrigued by a toothpaste ad, but take a look at the advertisements below: the children’s facial expression in the first image jumps off the page and lures the Facebook user to read the ad. To me, advertising is a two-step process: 1. Capture the audience’s attention, and then, 2. Deliver your memorable message. Crest does this successfully: the reader is attracted by the expression on the boy’s face, which then leads the audience to read the text.
In the second image below, Crest captures the audience with an adorable child who has obviously used a bit too much toothpaste. The ad capitalizes on the simple moments in life and targets parents who may have a “too much toothpaste” story to share.
With social media becoming an essential element of any marketing campaign, it is vital that advertisers effectively leverage its power. Crest demonstrates how an advertiser can draw in the audience thereby building a relationship with an ad and a simple statement. I was drawn to their Facebook page and had to stop myself from looking through all their intriguing posts. Kudos for Crest!
Source:
https://www.facebook.com/crest