COMM 296 Blog

It is hard to believe that it was only a few months ago that COMM 296 started. Time has flown by and, thinking back on the course now, we did so much that has added tremendous value to learning about marketing: the Marketing Plan Assignments, for example. When we were assigned our groups and met […]

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Social media is quickly becoming a marketing norm for many businesses. Social media, notably Facebook, Twitter and YouTube, allow companies to advertise products, raise brand awareness, and interact with current or potential consumers, in a way that was not possible even a few years ago.  These days, a Facebook/Twitter/YouTube (or any other channel) link on […]

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International Women’s Day (IWD) was celebrated on March 8th. The idea of choosing a day to celebrate women’s rights, and women’s contributions to society came in 1977, when the United Nations General Assembly adopted a resolution calling on member states to proclaim a day for women’s rights and international peace.  In Canada, IWD carries a […]

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  I recently read Gemma’s Blog, “How Users Interact with Pinterest”, and since I have had quite a bit of experience using Pinterest both personally and professionally, reading it made me reflect on the  social media channel and the questions Gemma raised in her blog. As Gemma points out, the delicious pictures of food and the […]

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It’s becoming more and more common to see advertisements or marketing campaigns featuring celebrities. But, how effective is celebrity endorsement? Do sales really increase by having a familiar face on a billboard? I was recently browsing through a magazine and noticed myself stopping my page flipping on certain pages, but not because of a celebrity […]

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There are few things more annoying than scrolling through your Facebook newsfeed only to find it saturated with irritating ads. I often wonder if those ‘in–your-face’ ads encourage customers or turn customers away! Sometimes I scroll right past the ad without registering what the ad is about. I’m sure I am not the only one […]

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Known as a company that exudes success by advocating healthy living through the sale of athletic wear, Lululemon faced a brand crisis in November 2007. Earlier that year, Lululemon launched  “VitaSea”, an enticing new fabric that claimed to release minerals and vitamins into the skin upon contact with perspiration.  Lululemon claimed that VitaSea would “reduce […]

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