Lululemon’s Reputation at Risk
Posted in Uncategorized on Jan 18th, 2013 No Comments »
Known as a company that exudes success by advocating healthy living through the sale of athletic wear, Lululemon faced a brand crisis in November 2007. Earlier that year, Lululemon launched “VitaSea”, an enticing new fabric that claimed to release minerals and vitamins into the skin upon contact with perspiration. Lululemon claimed that VitaSea would “reduce […]