My experience in marketing this semester has been very positive for the most part. The marketing assignments were engaging, and I particularly enjoyed the opportunity to work in a team environment. My only critique of the class is that at times it seemed as though we were memorizing lists more than we were learning how to be successful at marketing. However, the marketing assignments offered the opportunity to put to practice the terms and theory we learned during class, which was very positive.

In my mind, the ideal project is one which is both engaging and worthwhile in terms of knowledge gained. I strongly feel that the marketing plan assignments meet both these criteria. The video assignment offered us a creative outlet, as well as to summarize a semester’s worth of learning into a cohesive presentation. In this way, not only was it engaging, but it also served as an invaluable learning tool. Working through the problems that Blackberry faces and potential solutions, I found myself gaining a much better understanding of what marketing is about. I also gained more appreciation for the class lectures. Although some of the lists and concepts may seem tedious at first, when put together they make marketing a very interesting field.   I feel very fortunate to have had a group that I enjoyed meeting and collaborating with, and am grateful for the opportunity provided by the assignments to apply my newfound knowledge.

In summary, I entered Comm 296 having heard some marketing terms. I had “swagger without substance”. Leaving Comm 296, I have learned how to use these terms in a meaningful manner. As Seth Godin said – “the rule is simple: it’s essential to act the part. And it’s even more important for it to be real”. Thanks to Tamar and Comm 296, the knowledge I have now, is real.